ARx® Refresh

A complete brand refresh for an Australian cosmeceutical skincare label at a turning point. Aesthetics Rx® was redesigning its entire product line: new packaging, new positioning, new direction. A brand built on biotech-derived, bio-identical ingredients needed a campaign image to match its rigour. We creative directed the full shoot across three stages and two distinct Australian environments, unifying model direction, still life, and landscape into a single visual language. The science was already there. Our job was to give it a face.